2025第十三屆上汽設(shè)計(jì)國(guó)際挑戰(zhàn)賽任務(wù)書：真實(shí)世界第三季·多元共生
一、大賽背景
當(dāng)汽車從‘功能容器’進(jìn)化為‘生活伙伴’，汽車不再是冰冷的工具，而是承載多元人群生活方式的載體。本屆大賽以“用戶定義汽車”為出發(fā)點(diǎn)，向全球設(shè)計(jì)者發(fā)出挑戰(zhàn)——以真實(shí)世界為線索，構(gòu)建品牌家族化產(chǎn)品陣列——基于同一品牌，相同軸距，打造2款以上車型。通過定義場(chǎng)景，滿足不同人群、場(chǎng)景的差異化需求；通過品牌語言的內(nèi)在統(tǒng)一，詮釋“多元共生”的時(shí)代命題，創(chuàng)寫未來的無限可能！
二、設(shè)計(jì)目標(biāo)
人群場(chǎng)景深耕：每款車型需鎖定一類真實(shí)用戶群體，通過設(shè)計(jì)回應(yīng)其核心需求。
品牌基因進(jìn)化：在榮威、榮威飛凡、名爵中任選品牌，再定義其家族化設(shè)計(jì)語言。
家族化敘事力：通過2款以上車型的協(xié)同設(shè)計(jì)，展現(xiàn)品牌如何以統(tǒng)一的設(shè)計(jì)哲學(xué)服務(wù)不同生活方式。
三、作品提交內(nèi)容及要求：
1.車型平臺(tái)限定:
提交的系列作品需基于車身長(zhǎng)度不得小于3800mm，不得大于5000mm。
2.個(gè)人介紹：
100秒自我介紹MP4視頻*1，簡(jiǎn)歷pdf*1。*如有作品集可附帶提交（不做強(qiáng)制要求）。
3.展示板面兩張：
A3幅面大小[420×297mm]、JPEG格式且分辨率不低于300DPI，排版形式橫向排版；內(nèi)容中必須包含：草圖展示，方案前后45度3D渲染效果圖各一張，正視圖及側(cè)視圖的車身布局(Package)一張。*設(shè)計(jì)作品需體現(xiàn)品牌（品牌選擇：榮威，榮威飛凡，名爵）作品尺寸需滿足以下條件：車身長(zhǎng)度不得小于3800mm，不得大于5000mm。*展示板還可以展示：設(shè)計(jì)理念詮釋、車身布局、概念草圖、人機(jī)工程、細(xì)節(jié)設(shè)計(jì)等內(nèi)容。（不做強(qiáng)制要求）
4.3D數(shù)字模型文件：
可接受的軟件格式包括但不限于：Alias、Pro-E、UG、Catia、Maya、3D Max、Rhino、Blender。
四、評(píng)審維度
1.用戶穿透力（30%）:場(chǎng)景真實(shí)性，洞察顆粒度。
2.品牌進(jìn)化力（30%）:基因傳承度，創(chuàng)新突破性。
3.陣列協(xié)同力（20%）:譜系辨識(shí)度，品類互補(bǔ)性。
4、設(shè)計(jì)表現(xiàn)力（20%）:風(fēng)格原創(chuàng)度，表現(xiàn)感染力。
REAL WORLD·SEASON 3
REAL WORLD·DIVERSE SYMBIOSIS
Decoding Reality,Mapping Symbiosis
I.Competition Background
As automobiles evolve from"functional vessels"to"lifestyle companions,"they are no longer cold,utilitarian tools but dynamic carriers that reflect the diverse lifestyles of their users.This year’s competition challenges global designers to redefine automotive innovation from the perspective of"user-defined vehicles."Grounded in real-world scenarios,participants are tasked with constructing a cohesive brand-family product portfolio—developing two or more distinct models derived from a shared platform.By defining specific usage contexts,designers must address the unique needs of varied demographics and scenarios.Simultaneously,they must articulate the era’s theme of"diverse symbiosis"through a unified brand design language,unlocking infinite possibilities for the future of mobility.
II.Design Objectives
1.In-depth Exploration of User-Scenario Segmentation
Each vehicle model needs to target a specific real-life user group and address their core needs through design.
2.Evolution of Brand DNA
Choose one brand from ROEWE,RISING,and MG,and re-define its family-style design language.
3.Narrative Power of Family-style Design
Through the collaborative design of more than two vehicle models,demonstrate how the brand serves different lifestyles with a unified design philosophy.
III.Submission Content and Requirements for Works
1.Vehicle Platform Limitations:
The series of works submitted should be based on vehicles with a body length not less than 3800mm and not more than 5000mm.
2.Personal Introduction:
·One 100-second self-introduction MP4 video.
·One resume in PDF format.*If you have a portfolio,you can submit it along(not mandatory).
3.Two Display Boards:
·Size:A3 format[420×297mm],in JPEG format with a resolution of not less than 300DPI,and arranged in a horizontal layout.The content must include:sketch display,one 3D rendering effect drawing at a 45-degree angle before and after the scheme,and one body layout(Package)of the front view and side view.*The design work must reflect the brand(brand options:ROEWE,RISING,MG).The size of the work should meet the following conditions:the body length shall not be less than 3800mm and not more than 5000mm.*The display boards can also show the following content(not mandatory):interpretation of the design concept,body layout,conceptual sketches,ergonomics,detail design,etc.
4.3D Digital Model Files:
Acceptable software formats include but are not limited to:Alias,Pro-E,UG,Catia,Maya,3D Max,Rhino,Blender.
IV.Evaluation Dimensions
1.User Penetration(30%)
·Scenario authenticity;·Granularity of insights.
2.Brand Evolution(30%)
·Degree of genetic inheritance;·Innovation and breakthrough.
3.Array Synergy(20%)
·Distinguishability of the pedigree;·Complementarity of categories.
4.Design Expressiveness(20%)
·Originality of style;·Expressive appeal.
一、產(chǎn)教融合創(chuàng)新實(shí)驗(yàn)項(xiàng)目
隨著汽車行業(yè)的快速發(fā)展，具備創(chuàng)新思維和跨學(xué)科知識(shí)的復(fù)合型設(shè)計(jì)人才備受歡迎。今年SDC整合原有四大分賽道的師資力量及賽事資源，成立產(chǎn)教融合創(chuàng)新實(shí)驗(yàn)項(xiàng)目，鼓勵(lì)不同專業(yè)背景的學(xué)生以團(tuán)隊(duì)形式完成企業(yè)命題，為汽車設(shè)計(jì)產(chǎn)業(yè)注入更有活力的新鮮血液。本次挑戰(zhàn)以“空間再定義”為題，以設(shè)計(jì)思維為脈絡(luò)，向全球設(shè)計(jì)者發(fā)起用車體驗(yàn)設(shè)計(jì)的挑戰(zhàn)。請(qǐng)參賽者選擇榮威，榮威飛凡、名爵，中的任一品牌，通過卓越的洞察力，展開多樣主題的設(shè)計(jì)研究。通過呈現(xiàn)系統(tǒng)性的設(shè)計(jì)思考與解決方案，把握“多元共生”的時(shí)代脈搏，重構(gòu)時(shí)代的新坐標(biāo)。
二、賽道形式
參賽形式：
以學(xué)校為戰(zhàn)隊(duì)向SDC組委會(huì)提交申請(qǐng)，每個(gè)戰(zhàn)隊(duì)可含多個(gè)小組。可小組參賽，可單人成組參賽，每小組不超過3人。不限專業(yè)，支持非設(shè)計(jì)類選手參賽。各戰(zhàn)隊(duì)最終派出1支小組代表學(xué)校參加決賽。
賽道要求：
請(qǐng)參賽者選擇榮威，榮威飛凡，名爵中的任一品牌，對(duì)其進(jìn)行用車體驗(yàn)的再設(shè)計(jì)。請(qǐng)選手以卓越的洞察力，圍繞感興趣的主題，展開空間再定義的汽車研究設(shè)計(jì)。呈現(xiàn)系統(tǒng)性的設(shè)計(jì)思考與解決方案。要求全局系統(tǒng)設(shè)計(jì)，部分可落地可體驗(yàn)。
產(chǎn)出要求：
創(chuàng)新融合賽道歡迎具備設(shè)計(jì)思維的跨學(xué)科背景設(shè)計(jì)師參與，基于賽道命題完成洞察、發(fā)散研究、成果產(chǎn)出的完整項(xiàng)目流程。小組參賽同樣鼓勵(lì)多樣的角色為團(tuán)隊(duì)賦能，產(chǎn)品經(jīng)理、內(nèi)容運(yùn)營(yíng)官、代碼大神…結(jié)合多樣的生產(chǎn)工具，參賽者皆可利用各自的長(zhǎng)處為作品添磚加瓦。產(chǎn)出形式不限，以設(shè)計(jì)思維為底，參賽者可以選擇服務(wù)設(shè)計(jì)、交互設(shè)計(jì)、材料設(shè)計(jì)、系統(tǒng)設(shè)計(jì)、可視化設(shè)計(jì)等設(shè)計(jì)形式完成最終的落地產(chǎn)出。
三、參展作品提交內(nèi)容及要求：
在各學(xué)校戰(zhàn)隊(duì)中我們將與校方指導(dǎo)老師共同評(píng)選出最佳作品入選上汽設(shè)計(jì)國(guó)際挑戰(zhàn)賽閉幕式及頒獎(jiǎng)典禮，入選團(tuán)隊(duì)需提供：
1.（小組）自我介紹：
100秒自我介紹MP4視頻*1，簡(jiǎn)歷每個(gè)成員各一份pdf*1。*如有作品集可附帶提交（不做強(qiáng)制要求）。
2.PPT：
需包含設(shè)計(jì)背景、設(shè)計(jì)內(nèi)容、設(shè)計(jì)解析及成果展現(xiàn)。
3.展板
需包含設(shè)計(jì)背景、設(shè)計(jì)意圖、設(shè)計(jì)解析及成果展現(xiàn)。
4.視頻：
需清晰體現(xiàn)設(shè)計(jì)理念、設(shè)計(jì)語境及設(shè)計(jì)目標(biāo)。不超過150秒，不大于2G。
5.原型：
可互動(dòng)體驗(yàn)Booth，形式不限。
四、評(píng)審維度
01用戶穿透力（25%）
好的開始是成功的一半，不管是技術(shù)創(chuàng)新亦或是人群深耕，鎖定明確的語境，體現(xiàn)顆粒度清晰的洞察場(chǎng)景。
02創(chuàng)新進(jìn)化力（25%）
通過強(qiáng)有力的設(shè)計(jì)思維，響應(yīng)系統(tǒng)性的創(chuàng)新設(shè)計(jì)內(nèi)容。
產(chǎn)出形式不限，鼓勵(lì)服務(wù)設(shè)計(jì)、交互設(shè)計(jì)、材料設(shè)計(jì)、平面設(shè)計(jì)等多樣的體現(xiàn)形式。
03超級(jí)產(chǎn)品力（25%）
展現(xiàn)完整性與富有潛力的產(chǎn)出內(nèi)容。
04設(shè)計(jì)表現(xiàn)力（25%）
通過充滿感染力的原創(chuàng)設(shè)計(jì)給觀看者帶來美的感官體驗(yàn)。
Redefinition of Space
Innovation Experimental Project of Industry-Education Integration
With the rapid development of the automotive industry,composite design talents with innovative thinking and interdisciplinary knowledge are highly sought after.This year,SDC has integrated the teaching staff and competition resources of the original four sub-race tracks and established an innovation experimental project of industry-education integration,encouraging students from different professional backgrounds to complete corporate propositions in teams,injecting more dynamic fresh blood into the automotive design industry.This challenge is themed"Redefinition of Space"and,guided by design thinking,issues a challenge of vehicle usage experience design to designers around the world.Participants are required to choose any one of the brands,Roewe,MG,or Roewe Feifan,and conduct design research on diverse themes through excellent insight.By presenting systematic design thinking and solutions,they should grasp the pulse of the era of"pluralistic symbiosis"and reconstruct the new coordinates of the era.
II.Track Form
Form of Participation:
Each school should submit an application to the SDC Organizing Committee as a team.Each team can consist of multiple groups.Participants can form groups or participate individually.Each group should have no more than 3 members.There are no restrictions on majors,and non-design majors are also welcome to participate.Each team will finally send one group to represent the school in the final.
Track Requirements:
Participants are required to choose any one of the brands,Roewe,MG,or Roewe Feifan,and redesign the vehicle usage experience for that brand.Participants should,with excellent insight,conduct automotive research and design on the redefinition of space around the theme they are interested in.Present systematic design thinking and solutions.A global and systematic design is required,and some parts should be implementable and experienceable.
Output Requirements:
The Innovation Integration Track welcomes designers with interdisciplinary backgrounds and design thinking to participate.They should complete the entire project process of insight,divergent research,and result output based on the track proposition.Group participation also encourages diverse roles to empower the team.Product managers,content operation officers,code experts...With a variety of production tools,participants can all use their respective strengths to contribute to the work.The form of output is not limited.Based on design thinking,participants can choose design forms such as service design,interaction design,material design,system design,and visual design to complete the final implementation output.
III.Submission Content and Requirements for Exhibited Works
Among the teams from each school,together with the school's instructor,we will select the best works to be included in the closing ceremony and award ceremony of the SAIC Design International Challenge.The selected teams are required to provide:
1.(Group)Self-introduction:
One MP4 video of a 100-second self-introduction*1,and one PDF resume for each team member*1.
*If there is a portfolio,it can be submitted together(not mandatory).
2.PPT:
It should include the design background,design content,design analysis,and result presentation.
3.Display Board:
It should include the design background,design intention,design analysis,and result presentation.
4.Video:
It should clearly reflect the design concept,design context,and design objectives.The duration should not exceed 150 seconds,and the size should not exceed 2G.
5.Prototype:
An interactive Booth experience,with no restrictions on the form.
IV.Evaluation Dimensions
01 User Penetration(25%)
A good beginning is half the battle.Whether it is technological innovation or in-depth research on specific user groups,clearly define the context and reflect insights into scenarios with clear granularity.
02 Innovative Evolution Ability(25%)
Respond to systematic innovative design content through powerful design thinking.
The form of output is not limited,and diverse forms of expression such as service design,interaction design,material design,and graphic design are encouraged.
03 Super Product Ability(25%)
Demonstrate complete and promising output content.
04 Design Expressiveness(25%)
Bring a beautiful sensory experience to the viewers through infectious original designs.
每個(gè)時(shí)代有每個(gè)時(shí)代的代表性車型。20年前的桑塔納、奇瑞QQ，家轎時(shí)代的大眾朗逸、日產(chǎn)軒逸，再到SUV時(shí)代的哈弗H6、榮威RX5，如今的比亞迪的海鷗、理想L6789等車型——這些車型不僅響應(yīng)了時(shí)代主流需求，更是設(shè)計(jì)思維演變的有形載體，引領(lǐng)了無數(shù)汽車設(shè)計(jì)師的創(chuàng)新方向。5年后的主流車型會(huì)是什么？誰是下一個(gè)時(shí)代的購(gòu)車關(guān)鍵人群？什么會(huì)成為產(chǎn)品形態(tài)的關(guān)鍵驅(qū)動(dòng)因素？設(shè)計(jì)創(chuàng)新將從哪些維度重新定義產(chǎn)品形態(tài)的進(jìn)化路徑？
作品要求：
利用設(shè)計(jì)思維進(jìn)行廣泛的資料搜集和戰(zhàn)略分析，形成完整的分析報(bào)告和明確的產(chǎn)品與設(shè)計(jì)策略。需要觀點(diǎn)明確、資料全面、數(shù)據(jù)真實(shí)可靠，有實(shí)地調(diào)研成果；框架邏輯清晰、畫面邏輯清晰，具有易讀性和吸引力。鼓勵(lì)運(yùn)用跨學(xué)科工具與方法進(jìn)行問題定義與解決，并適當(dāng)應(yīng)用AI工具可視化策略成果。
提交材料：
1、個(gè)人介紹：100秒自我介紹MP4視頻*1，簡(jiǎn)歷pdf*1。2、研究報(bào)告：PDF格式，16:9橫向排版
材料形式：
除個(gè)人介紹材料外，其余材料建議以16:9 PDF文件、JPEG文件、MP4文件提交（要求圖片像素不小于300M，視頻材料時(shí)長(zhǎng)3分鐘以內(nèi))
Product and Design Strategy Sub-Track
The Next Mainstream
Each era produces iconic vehicle models that define automotive trends.From the Santana and Chery QQ of two decades ago,to the Volkswagen Lavida and Nissan Sylphy in the family sedan era,followed by the SUV era's Haval H6 and Roewe RX5,and now the BYD Seagull and Li Auto L6/7/8/9 series-these models not only responded to mainstream demands but also served as tangible embodiments of evolving design philosophies,guiding innovation directions for countless automotive designers.
-What will be the dominant vehicle model in 5 years?
-Who will emerge as the key consumer demographic in the next era?
-What factors will drive product form evolution?
-Through which design dimensions will innovation redefine product development trajectories?
Work Requirements:
Strategic Analysis Framework:
-Employ design thinking for comprehensive data collection and strategic analysis;
-Develop complete analytical reports with clear product and design strategies;
-Present well-defined viewpoints supported by authentic data and field research findings.
Presentation Standards:
-Structured logical framework with visual clarity;
-Engaging and readable presentation style;
-Cross-disciplinary tools encouraged for problem definition/solving;
-AI-assisted visualization of strategic outcomes recommended.
Submission Materials:
1.Personal Profile:
-100-second self-introduction video(MP4 format)
-Resume(PDF format)
2.Research Documentation:
-Full research report(PDF format,16:9 landscape layout)
Format Specifications:
-Supporting Materials:
-16:9 ratio PDF/JPEG/MP4 files;
-Image resolution no less than 300 dpi;
-Video duration under 3 minutes.
我們正經(jīng)歷一場(chǎng)沉默的消費(fèi)變革，方向盤上的紋理開始代替車標(biāo)說話，門板縫線的走向暗藏身份密碼，充電口的雕刻圖案成為亞文化圈的接頭暗號(hào)——這不是科幻劇情，而是Z世代用購(gòu)物車投票的現(xiàn)實(shí)。據(jù)《2024汽車行業(yè)用戶洞察與營(yíng)銷趨勢(shì)白皮書》以及麥肯錫調(diào)研顯示：
-72%的年輕消費(fèi)者會(huì)因“拍照好看具備社交屬性”放棄性能更強(qiáng)的車型
-有625.9萬條瀏覽帶#汽車改造tag的內(nèi)容在社交平臺(tái)流動(dòng)
-車漆顏色與內(nèi)飾材質(zhì)的討論熱度超過汽車性能百公里加速時(shí)間
但當(dāng)下汽車CMF設(shè)計(jì)正陷入一些困局：過分同質(zhì)化，就像莫蘭迪色、啞光金屬、參數(shù)化紋理...設(shè)計(jì)語言在AIGC推薦中不斷近親繁殖，并且越來越多用戶記住的是“多巴胺配色”，而非品牌想傳遞的價(jià)值主張。這不是一場(chǎng)普通的設(shè)計(jì)競(jìng)賽，當(dāng)“美拉德廢土風(fēng)”以17.8億播放量血洗小紅書，當(dāng)“可露麗反差美學(xué)”成為新型社交貨幣——汽車CMF的戰(zhàn)場(chǎng)早已從流水線轉(zhuǎn)移到注意力叢林。
作品要求：
我們需要的不僅僅是一個(gè)完整的配色方案，你的作品同時(shí)也需要回答：如何將色彩材質(zhì)觸感設(shè)計(jì)與榮威、名爵的品牌精神綁定，一眼即品牌？如何做有“社交感”的敘事表達(dá)來突出CMF設(shè)計(jì)，創(chuàng)造熱點(diǎn)并為品牌傳播賦能？
提交材料：
1.個(gè)人介紹：個(gè)人簡(jiǎn)歷pdf*1，個(gè)人作品集*1，100秒自我介紹MP4視頻*1。
2.方案報(bào)告：1份完整16:9報(bào)告，橫向排版。包含主題闡釋/目標(biāo)人群分析/設(shè)計(jì)趨勢(shì)/故事板/材質(zhì)板/內(nèi)外飾效果圖/“社交感”敘事策劃。
3.創(chuàng)新材料，前沿技術(shù)：在材料創(chuàng)新上體現(xiàn)可持續(xù)、低碳環(huán)保的理念，在作品中給出創(chuàng)新度高且具有可行性的材料設(shè)計(jì)說明。
4.展示視頻：要求提供展示CMF設(shè)計(jì)方案的視頻，時(shí)長(zhǎng)不超過2min，MP4格式，1920*1080，小于500M。
上述為基本的投稿要求，同時(shí)也鼓勵(lì)大家采用更加豐富和多元的形式進(jìn)行投稿。
CMF Sub-track
"SymbioticImprint:Popular Tags Cultivation Program for CMF Design"
We are witnessing a silent consumption revolution,where the textures on the steering wheel start to speak louder than the car logos,the stitching on the door panels conceals identity codes,and the engraved patterns on the charging ports become secret handshakes in subcultures.This is not a science fiction plot,but the reality where Generation Z casts their votes with shopping carts.According to the"2024 Automotive Industry User Insights and Marketing Trends White Paper"and McKinsey's research:
·72%of young consumers would give up a car model with better performance in favor of one that"looks good in photos and has social attributes."
·There are 6.259 million views of content tagged with#carcustomization circulating on social platforms.
·Discussions on car paint colors and interior materials have surpassed those on car performance,such as 0-100km/h acceleration times.
However,the current state of automotive CMF(Color,Material,and Finish)design is trapped in some dilemmas:excessive homogenization,with design languages like Morandi colors,matte metals,and parametric textures constantly inbred through AIGC recommendations.Increasingly,users remember the"dopamine color schemes"rather than the value propositions that brands intend to convey.
This is not an ordinary design competition.When the"Maillard Wasteland Style"garnered 1.78 billion views and took over Xiaohongshu(a popular Chinese social media platform),and when the"Crème Br?lée Contrast Aesthetics"became a new form of social currency,the battlefield for automotive CMF has already shifted from the assembly line to the attention jungle.
Submission Requirements:
We are looking for more than just a complete color scheme.Your work should also address how to bind the color,material,and tactile design with the brand essence of Roewe/MG,making the brand recognizable at a glance.Additionally,it should present a"social-savvy"narrative expression to highlight the CMF design,create buzz,and empower brand communication.
Submission Materials:
1.Personal Introduction:
PDF resume;o1 portfolio;MP4 self-introduction video(100 seconds)
2.Proposal Report:
complete 16:9 report,landscape layout;oIncluding theme explanation,target audience analysis,design trends,storyboard,material board,interior and exterior rendering images,and"social-savvy"narrative planning
3.Innovative Materials and Cutting-edge Technologies:
Demonstrate sustainability and low-carbon environmental protection concepts in material innovation;Provide design specifications for highly innovative and feasible materials in the work
4.Presentation Video:
Provide a video showcasing the CMF design proposal;Duration not exceeding 2 minutes,MP4 format,1920*1080 resolution,less than 500MB in size;The above are the basic submission requirements,and we also encourage everyone to submit their works in richer and more diverse forms.
版權(quán)申明
您需確保您的作品為原創(chuàng)作品，且未被授權(quán)給任何組織或個(gè)人商用（不論有償或無償）。本次比賽不接受在其他比賽中投稿的作品參賽。主辦方對(duì)在本次大賽中所提供的所有參賽作品均享有合法使用權(quán)益，參賽者一旦參賽，則視為同意并授權(quán)主辦方及其關(guān)聯(lián)公司自投稿之日起至大賽結(jié)束以后無償?shù)卦谌蚍秶鷥?nèi)將其投稿作品用于活動(dòng)和產(chǎn)品、品牌宣傳，包括但不限于將作品用于全媒體平臺(tái)、藝術(shù)展會(huì)，零售店以及路演等營(yíng)銷活動(dòng)，據(jù)此使用參賽作品時(shí)不需要再另行通知參賽者或征得參賽者的同意。主辦方及其關(guān)聯(lián)公司有權(quán)基于以上目的授權(quán)合作方使用投稿作品。獲得全球一等獎(jiǎng)，二等獎(jiǎng)，三等獎(jiǎng)，優(yōu)秀獎(jiǎng)，新星獎(jiǎng)及最佳創(chuàng)意獎(jiǎng)的參賽作品的版權(quán)（包括但不限于復(fù)制權(quán)、發(fā)行權(quán)、出租權(quán)、展覽權(quán)等權(quán)利）轉(zhuǎn)讓給主辦方，歸主辦方所有。
Copyright Statement
You need to ensure that your work is an original work and has not been authorized for commercial use by any organization or individual(whether for a fee or free of charge).Works that have been submitted to other competitions are not accepted in this competition.The organizer has the legal right to use all the participating works provided in this competition.Once a participant enters the competition,it is deemed that the participant agrees and authorizes the organizer and its affiliated companies to use the submitted work free of charge worldwide from the date of submission until after the end of the competition for activities,product promotion,and brand publicity,including but not limited to using the work on all media platforms,art exhibitions,retail stores,and roadshows and other marketing activities.There is no need to notify the participant or obtain the participant's consent when using the participating work for the above purposes.The organizer and its affiliated companies have the right to authorize partners to use the submitted works based on the above purposes.The copyright(including but not limited to the rights of reproduction,distribution,lease,exhibition,etc.)of the participating works that win the global first prize,second prize,third prize,excellence award,rising star award,and best creative award shall be transferred to the organizer and belong to the organizer.
https://mp.weixin.qq.com/s/-qTwiJ_VtYkN_6NcXC-58w
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