山不在高，有仙則名；水不在深，有龍則靈。衢州爛柯山就是這樣一座可遇仙、可觀龍的寶地。它地處衢州市市區(qū)東南面，坐落于烏溪江東畔；是衢州著名的丹霞景點——天生石梁的所在地，更是“王質(zhì)遇仙，觀弈爛柯”傳說的發(fā)生地。因此爛柯山也與昆侖、蓬萊、桃源并列為中國仙境淹留型范式之一，更成為圍棋圣地和江南名勝。黛峰翠嶂，景極幽邃，千百年來文人墨客青睞有加。
Renowned is a mountain not for its height but for the immortal who lives in it, ensouled is a water not for its depth but for the dragon that inhabits it. Lanke Mountain in Quzhou is such a treasure land where you can meet immortals and see dragons. It is located in the southeast of Quzhou City, on the east bank of Wuxi River; it is the location of the famous Danxia scenic spot in Quzhou, the natural stone beam, and also the place where the legend of "Wang Zhi meeting immortals and watching the Go game until the handle of his ax rotted". Therefore, Lanke Mountain is also listed as one of the modes of wonderland stays in China along with Kunlun, Penglai and Taoyuan, and has become a holy land of Go and a scenic spot in the Jiangnan Region. Because of its verdant peaks and deep scenery, it has been favored by scholars and writers for thousands of years. “
The promotion video of Holy Land of Go, Lanke Wonderland
大賽概況Overview of the Competition
大賽名稱
▌Name of the Competition
爛柯·元夢紀(jì)——中國衢州·世界圍棋文化園[爛柯仙境]文化創(chuàng)意設(shè)計大賽GO UNIVERSE LANKE-World Go Cultural Park·Quzhou,ChinaThe Cultural and Creative Design Competition of [Lanke Fairyland]大賽背景▌Background of the Competition
“縱橫十九道，黑白落玉盤”。圍棋發(fā)源于中華文明的母體，最早發(fā)源于公元2世紀(jì)，東漢三國時期，圍棋作為中華民族優(yōu)秀傳統(tǒng)文化中的經(jīng)典內(nèi)容，承載著中華民族的文化自信與博弈制勝的精神內(nèi)核。黑白二子，象征著日月陰陽晝夜，黑子深邃，為長夜幽冷莫測，白子耀眼，若恒星亙古不變。1)Go culture
"Nineteen vertical and horizontal lines with black and white pieces falling on a jade plate".Go originated from the parent body of the Chinese civilization. It originated from the Eastern Han Dynasty and the Three Kingdoms period in the 2nd century AD. As a classic content in the excellent traditional culture of the Chinese nation, Go carries the cultural self-confidence of the Chinese nation and the spiritual core of winning through games. The black and white chess pieces symbolize the sun and the moon, yin and yang, day and night, the black pieces look deep, symbolizing the cold and unpredictable long night, and the white pieces look dazzling, like stars that last forever.
“圍棋圣地·爛柯仙境”?！搬橹荨保憬≥牭丶壥?，它是國家級歷史文化名城，更是東南闕里、南孔圣地?！盃€柯”被視作“圍棋”的代稱，當(dāng)圍棋遇上爛柯，造就了衢州源遠(yuǎn)流長的圍棋文化和濃厚氛圍。衢州市多次主辦與協(xié)辦國家級和省級圍棋賽事。衢州圍棋文化獨領(lǐng)風(fēng)騷，并與傳統(tǒng)的地域文化一脈相承，相融相長，從而具備了強大而堅實的文旅基因。
2)Lanke in Quzhou
"Holy land of Go, Lanke wonderland".
"Quzhou" is a prefecture-level city under the jurisdiction of Zhejiang Province. It is a national-level historical and cultural city, the residence of Confucius in the southeast, and the holy land of Confucius in the south. “Lanke” is regarded as the synonym of Go. When Go encounters Lanke, Quzhou's long-standing Go culture and strong atmosphere were created. Quzhou City has hosted and co-organized national and provincial Go tournaments for many times. The Go culture in Quzhou is unique, and it is in the same line with the traditional regional culture. The two are integrated and enhance each other, so that Quzhou has a strong and solid gene of culture and tourism.
浙江區(qū)域的項目區(qū)位分析
Project Location Analysis in Zhejiang Region
“世界圍棋看中國·中國圍棋看衢州”。
世界圍棋文化園地處衢州市市區(qū)東南面，坐落于烏溪江東畔，用地面積6.5平方公里。未來園區(qū)建成后主要包括爛柯山景區(qū)、圍棋公園、集仙道境、星光大道、天元會場、忘憂仙鎮(zhèn)、坐隱之野七大核心區(qū)。該景區(qū)是推動衢州圍棋文化走向世界，傳播衢州“兩子”（孔子和棋子）文化品牌、踐行衢州“世界圍棋圣地”建設(shè)大戰(zhàn)略的重要舉措。3)World Go Culture Park"Go of the World is in China and Go in China is in Quzhou".
The World Go Culture Park is located in the southeast of Quzhou City, on the east bank of the Wuxi River, covering an area of 6.5 square kilometers.In the future, after the park is completed, it will mainly include seven core areas: Lanke Mountain Scenic Area, Go Park, Fairy Realm, Star Avenue, Tianyuan Venue, Care-free Fairy Town, and Seclusion Wilderness.The scenic spot is an important measure to promote Quzhou's Go culture to the world, spread Quzhou's cultural brand of "Confucius and Chess Pieces", and practice the grand strategy of developing Quzhou into a "holy land of Go in the world".
爛柯仙境-世界圍棋文化園功能分布圖
Lanke Fairyland-The Function Distribution of the World Go Culture Park
“傳承古今·文化創(chuàng)意”
當(dāng)傳統(tǒng)遇見當(dāng)下、當(dāng)文化遇見創(chuàng)意、當(dāng)爛柯遇見圍棋······又將碰撞出怎樣的創(chuàng)意火花？這一次我們把目光投向中國衢州·世界圍棋文化園，通過發(fā)起【中國衢州·世界圍棋文化園—爛柯仙境文化創(chuàng)意設(shè)計大賽】，誠邀社會各界人士一同共創(chuàng)“圍棋圣地·爛柯仙境”與“文化創(chuàng)新”之間的“棋妙”世界。
4)Creativity empowerment"Inheriting the past and the present through culture and creativity".
When tradition encounters the present, when culture meets creativity and when Lanke encounters Go... what sparks of creativity will be generated? This time, we set our sights on the World Go Culture Park in Quzhou, China. We launched the [Cultural Creative Design Competition of World Go Culture Park-Lanke Fairyland in Quzhou, China], and sincerely invite people from all walks of life to create a "chess wonderland" between "Holy Land of Go, Lanke Wonderland" and "cultural innovation".
爛柯仙境-世界圍棋文化園發(fā)展定位
Lanke Fairyland-The development orientation of Ranke Fairyland
大賽內(nèi)容
Content of the Competition
用故事演繹爛柯文化；用數(shù)字賦能爛柯文化；用創(chuàng)意傳播爛柯文化。
Interpreting Lanke culture with stories; empowering Lanke culture with digits; spreading Lanke culture with creativity.
該大賽以提升“爛柯仙境”品牌認(rèn)知度與IP延展性為目標(biāo)，以設(shè)計創(chuàng)新為引擎，激活品牌文化內(nèi)涵。參賽人員需充分研究衢州圍棋IP的文化內(nèi)涵，深入挖掘“爛柯仙境”的歷史典故與未來發(fā)展，設(shè)計作品需充分體現(xiàn)品牌文化內(nèi)涵和地域特色，并考慮作品的落地性和市場適應(yīng)性。
The competition aims to enhance the brand awareness and IP scalability of the "Lanke Wonderland", regards design innovation as the engine, and strives to activate the cultural connotation of the brand. entrants should fully study the cultural connotation of the Go IP of Quzhou, and dig deep into the historical allusions and future development of "Lanke Wonderland"; design proposals need to fully reflect the cultural connotation and regional characteristics of the brand, and consider the practicability and market adaptability of the proposals.
參賽人員需基于視覺標(biāo)識系統(tǒng)設(shè)計、文旅產(chǎn)品延展設(shè)計、數(shù)字產(chǎn)品延展設(shè)計三塊內(nèi)容完成一套完整系列的設(shè)計成果。Based on three aspects, namely the design of the visual signage system, the extension design of cultural and tourism products, and the extension design of digital products, entrants need to complete a complete set of design results.視覺標(biāo)識系統(tǒng)包括：品牌Logo、品牌標(biāo)志標(biāo)準(zhǔn)字體（爛柯仙境Lanke Fairyland）、品牌標(biāo)準(zhǔn)色彩與輔助色彩設(shè)計、輔助圖形設(shè)計及應(yīng)用示例，各項內(nèi)容需注明使用規(guī)范。
1) The design of the visual signage systemthe visual signage system includes: the logo of the brand, standard font for the logo (Lanke Wonderland), design of standard and auxiliary colors of the brand, design and application examples of auxiliary graphics. All contents must be marked with the specification of use.
文旅產(chǎn)品類型包括但不限于IP形象吉祥物、旅游紀(jì)念品、辦公事務(wù)用品、旅游導(dǎo)示系統(tǒng)、景區(qū)酒店和餐廳用品、服裝配飾、公關(guān)禮品、工藝美術(shù)品、潮流手辦等，各項設(shè)計需注明使用規(guī)范。參賽者可選擇部分內(nèi)容設(shè)計，但不能少于2套不同類型的完整文創(chuàng)產(chǎn)品。2) The extension design of cultural and tourism products
The types of cultural and tourism products include but are not limited to IP-image mascots, tourist souvenirs, office supplies, travel guide systems, supplies for scenic spots, hotels and restaurants, clothing accessories, public relations gifts, arts and crafts, trendy figures, etc. Each design must indicate the specification of use. entrants may choose part of the content for design, but must submit no less than 2 sets of complete cultural and creative products of different types.數(shù)字產(chǎn)品延展設(shè)計指利用數(shù)字多媒體及虛擬仿真手段進行的數(shù)字媒體設(shè)計產(chǎn)品。內(nèi)容形式包括但不限于數(shù)字動畫、數(shù)字人物、數(shù)字海報、NFT藏品、網(wǎng)站設(shè)計等。參賽者可選擇部分內(nèi)容設(shè)計，但不能少于1套完整的數(shù)字產(chǎn)品。
3) The extension design of digital productsThe extension design of digital products refers to the design of digital media products by means of digital multimedia and virtual simulation. Its content and form include but are not limited to digital animation, digital characters, digital posters, NFT collections, website design, etc. entrants may choose part of the content for design, but must submit not less than 1 complete set of digital products.
大賽組織
Organization of the Competition
大賽獎金▌Reward of the Competition
一等獎1名：獎金15萬元/件
二等獎1名：獎金5萬元/件三等獎1名：獎金2萬元/件優(yōu)秀獎3名：獎金5000元/件入圍獎4名：獎金2000元/件
一二三等獎設(shè)計作品將有機會獲得孵化生產(chǎn)，參賽團隊將有機會參與后續(xù)的深化設(shè)計，并獲得附加獎金。網(wǎng)絡(luò)十佳獎10名：
為鼓勵參賽者的積極性，我們將通過互聯(lián)網(wǎng)進行大眾投票，并評選出10位最具人氣的作品。
得票最高的10位參賽者將獲得由主辦方提供的“網(wǎng)絡(luò)十佳作品”榮譽證書及文創(chuàng)獎品。
1 first prize winner：a reward of 150,000 yuan/piece1 second prize winner：a reward of 50,000yuan/piece1 third prize winner：a reward of 2,000yuan/piece3 excellent awards winner：a reward of 5,000 yuan/piece4 finalists winner：a reward of 2,000 yuan/piece
Design works that win the first, second and third prizes will have the opportunity to be incubated and produced, and the participating teams will have the opportunity to participate in the subsequent in-depth design and receive additional rewards.
Top 10 Internet Selection Winners:In order to improve the enthusiasm of the contestants, we will conduct a public vote through the Internet and select the 10 most popular works. The 10 entrants with the most votes will receive the honorary certificate for "Top Ten Internet Selection Works" and cultural and creative prizes provided by the competition organizer.時間安排
▌Schedule
作品征集 2022.9.9-2022.11.30二十強公布 暫定2022.12. 具體時間以賽事信息為主 十強答辯 暫定2022.12. 具體時間以賽事信息為主 結(jié)果公示 暫定2022.12. 具體時間以賽事信息為主 Collection of works 09.09.2022-11.30.2022Announced of the Top 20 temporarily determined in 12.2022, the specific time is subject to the competition informationOral defence of the top 10
temporarily determined in 12.2022,
the specific time is subject to the competition informationAnnouncement of the result temporarily determined in 12.2022, the specific time is subject to the competition information組織機構(gòu)
▌Organizers
主辦單位：
衢州市人民政府 衢州市委宣傳部承辦單位：
衢州市體育局 衢州市城投集團 衢州廣電傳媒集團策劃組織：
同濟四時方院創(chuàng)新設(shè)計中心
支持單位（持續(xù)更新中）：世界規(guī)劃教育組織WUPENHosted by: Quzhou Municipal People's Government, Propaganda Department of Quzhou Municipal Party Committee Organized by:Quzhou Sports Bureau, Quzhou Urban Investment Group,Quzhou Radio and Television Media GroupPlanned by:Tongji Sishi Fangyuan Innovation Design CenterSupported by（On-going updates）:World Urban Planning Education Network (WUPEN)······
嘉賓陣容▌Distinguished Guests大賽組委會將由學(xué)術(shù)領(lǐng)軍人物、設(shè)計行業(yè)大咖等重量級嘉賓組成。組委會點評嘉賓名單將于10月份進行發(fā)布。
The organizing committee of this competition will be composed of leaders in academia, masters in the design industry,The list of reviewing guests of the Organizing Committee will be released in October.參賽要求
Requirements of the Competition
參賽對象
▌Range of Competitors全球院校：任教教師、在校學(xué)生或應(yīng)屆畢業(yè)生等
創(chuàng)作團體：藝術(shù)家（團體）、獨立工作室、創(chuàng)業(yè)團隊等
企業(yè)機構(gòu)：數(shù)字新媒體公司、廣告創(chuàng)意公司、創(chuàng)意機構(gòu)等
數(shù)字藝術(shù)（數(shù)字新媒體）行業(yè)相關(guān)的其他機構(gòu)均可
Schools around the globe:
teachers, students or fresh graduates
Creator groups: Artists (groups), independent studios, start-up teams, etc.Enterprises and institutions:digital new media companies, advertising creative companies, creative institutionsOther institutions related to the industry of digital art (digital new media) are also acceptable提交內(nèi)容
▌Contents to be Submitted
▌2022.11.30提交內(nèi)容：
方案文本+A1展板+視頻文件+設(shè)計說明
1.方案文本：
格式要求：PDF格式，文件大小不超過50M，不少于80頁。方案文本表達(dá)出視覺標(biāo)識系統(tǒng)、文旅產(chǎn)品延展、數(shù)字產(chǎn)品延展的設(shè)計內(nèi)容、作品名稱、設(shè)計生成邏輯、設(shè)計效果圖、工藝與尺寸說明、設(shè)計說明、使用規(guī)范等內(nèi)容。2.A1展板：格式要求：JPG格式，2張高清可打印豎向A1展板，圖像大小應(yīng)達(dá)到300dpi印刷分辨率標(biāo)準(zhǔn)保留。展板排版風(fēng)格不限，鼓勵采用創(chuàng)新新穎的方式來表達(dá)設(shè)計意圖和創(chuàng)意理念。展板需要完整表達(dá)視覺標(biāo)識系統(tǒng)、文旅產(chǎn)品延展、數(shù)字產(chǎn)品延展的作品名稱、設(shè)計生成邏輯、設(shè)計效果圖、設(shè)計說明等內(nèi)容。3.視頻文件：格式：MP4，分辨率1080*1920p，時長2-3min，文件大小不超過500M，視頻需表達(dá)作品設(shè)計的視覺標(biāo)識系統(tǒng)、文旅產(chǎn)品延展、數(shù)字產(chǎn)品延展的設(shè)計作品名稱、設(shè)計生成邏輯、設(shè)計效果圖等內(nèi)容。
4.設(shè)計說明：
格式：一份300字以上的設(shè)計說明或主題闡釋，以word文件提交。▌Contents to be submitted on November 30, 2022:
Proposal book + A1 display board + video file+Design description1. Programme book:
Format requirements: PDF format, the file size shall be no more than 50M and no less than 80 pages. The proposal book is expected to express the following contents: visual identification system, extension of cultural and tourism products, content of the extension design of digital products, title of proposal, logic of design generation, renderings, instructions of process and size, design descriptions, usage specifications, etc.2.A1 display board:
Format requirements: JPG format, 2 high-definition printable vertical A1 display boards, the image size should reach the standard of 300dpi printing resolution. The typography style of the display board is not limited, and innovative ways to express design intent and creative ideas are encouraged. The display board needs to fully express the visual identification system, the name of the cultural and tourism product extension, the name of the digital product extension, the logic of design generation, renderings, design descriptions, etc.
3. Video files:
Format: MP4, resolution 1080*1920p, length:2-3min, the file size shall be no more than 500M. The video needs to express the visual identification system of the work design, the name of the extension of cultural and tourism products, the name of the extension of digital products, the logic of design generation, and the renderings.
4. Design description:
Format: A design description or theme explanation of more than 300 characters, submitted in the format of a word file.
▌前十名參賽團隊提交內(nèi)容：
1.方案文本、A1展板源文件（PPT、ID、AI、PS等文件）
2.設(shè)計方案模型：3dmax\Blender\Maya等3.注意事項：十強參賽團隊需提交設(shè)計作品源文件，請參賽選手注意 保留源文件 。獲獎作品將有機會投入到后續(xù)的深度設(shè)計與開發(fā)生產(chǎn)，若需要聯(lián)絡(luò)獲獎團隊進行方案深化，會支付設(shè)計團隊額外的獎金。▌Contents to be submitted by top 10 competitors1. Proposal book, source file of the A1 display board (PPT, ID, AI, PS, etc.)2. Model of the design scheme: 3dmax\Blender\Maya，etc.3. Precautions：
The top ten participating teams need to submit all the source files of their design works, so the entrants are required to keep the source files. Excellent works will have the opportunity to participate in the follow-up in-depth design and development & production,If it is necessary to contact the award-winning team to deepen the scheme, an additional bonus will be paid to the design team.
報名方式
▌Registration method
掃碼極速報名|請選擇賽道二Scan the code for fast registration | please select track two
請掃碼關(guān)注我們，第一時間獲得競賽后續(xù)信息Please scan the code to follow us, so that you can be informed of the subsequent information of the competition 大賽詳細(xì)資料百度網(wǎng)盤Contest details web disk
Contest WeChat exchange group
大賽咨詢聯(lián)系微信Contact WeChat for contest consultation(添加時請備注：爛柯+參賽單位/高校名稱及姓名)
(Please note, "LANKE" + the applicant's name and institute when adding)
郵箱地址：Email address：nbacompetition@163.com
咨詢電話: Enquiry Telephone：魏老師 Teacher Wei：18086085415文老師 Teacher Wen：15821705970
注意事項
Matters needing attention
1.參賽者應(yīng)按要求完成設(shè)計任務(wù)，提交作品須完整，如有缺漏則視為參賽作品無效。2.參賽者應(yīng)保證所提交作品的原創(chuàng)性，且未在其他平臺中發(fā)布。如經(jīng)確認(rèn)存在抄襲、剽竊情形的，取消參賽資格。3.主辦方擁有二十強作品的展覽、出版、生產(chǎn)等權(quán)利。4.參賽資料中的地形圖紙僅供選手參賽創(chuàng)作使用，不得用于其他用途，否則后果自負(fù)。5.大賽組織方對競賽規(guī)則具有最終解釋權(quán)。
6.【中國衢州·世界圍棋文化園—爛柯仙境文化創(chuàng)意設(shè)計競賽】賽事信息以2022.9專業(yè)版為準(zhǔn)，其他版本的信息若給您帶來干擾，在此表示歉意。
1. Entrants should complete the design tasks and submit complete works as required. Any work with missing items will be considered invalid.
2. Entrants should ensure that the submitted works are original and have not been published on other platforms. If it is confirmed that there is plagiarism, the qualification of the entrant will be deprived.
3. The organizers have the right to exhibit, publish and produce the top 20 works.
4. The topographical drawings included in the entry materials are only for the use of the entrants in their creation and shall not be used for other purposes, otherwise the consequences will be at their own risk.
5. The organizer of the competition shall have the final right to interpret the rules of the competition.6. The competition information of World Go Cultural Park·Quzhou,China - [Qixing Pavilion] Meta Space Architecture Design Competition is subject to the 9.2022 professional version. We apologize for any interference caused by other versions.
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