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融創(chuàng)中國大灣區(qū)總部和冰雪文旅綜合體城市客廳室內(nèi)概念及方案設(shè)計競賽

Conceptual & Schematic Interior Design Competition for Sunac China Greater Bay Area Headquarters & Snow Tourism Complex Exhibition Hall

01 競賽背景 Background

融創(chuàng)中國大灣區(qū)總部和冰雪文旅綜合體位于深圳市寶安區(qū)福永西片區(qū)。項(xiàng)目將建成集融創(chuàng)中國大灣區(qū)總部、冰雪文旅綜合體、冰雪主題酒店、冰雪主題室外商街、冰雪主題辦公集群等多功能業(yè)態(tài)綜合體，目標(biāo)打造以“灣區(qū)極地、世界冰城”為主題的灣區(qū)新客廳、深圳新名片。

Sunac China Greater Bay Area Headquarters & Snow Tourism Complex (Hereinafter referred to as the project) is located in the west area of Fuyong, Baoan District, Shenzhen. It's to be built into a mixed-use complex that integrates Sunac China Greater Bay Area Headquarters, Snow Tourism Complex, Snow Hotel, Snow Outdoor Commercial Street, Snow office Cluster, etc., and is expected to create a new "urban living room" in the Greater Bay Area and a new landmark in Shenzhen with the theme of "Greater Bay Area Polar Region, World Ice City".

融創(chuàng)中國大灣區(qū)總部和冰雪文旅綜合體示范區(qū)城市客廳（下文稱城市客廳），作為融創(chuàng)中國大灣區(qū)總部及冰雪文旅綜合體首期展示示范區(qū)，總室內(nèi)面積約3000 ㎡。城市展廳將成為項(xiàng)目前期最為重要的展示窗口。

Sunac China is calling for excellent interior design schemes for the exhibition hall (an urban living room) of the phase I construction of the project. With a gross floor area of 3,000 m2, the exhibition hall will become an important window to display the achievements accomplished in early-stage construction of the headquarters & tourism complex.

為尋找到最具價值的優(yōu)秀設(shè)計，呈現(xiàn)項(xiàng)目地標(biāo)型網(wǎng)紅示范區(qū)形象，特舉辦此次城市展廳室內(nèi)設(shè)計國際競賽。

此次競賽面向全球設(shè)計團(tuán)隊(duì)開放，期待設(shè)計團(tuán)隊(duì)充分理解項(xiàng)目的整體定位與特點(diǎn)，注重冰雪文旅主題的打造，勇于創(chuàng)新，塑造集聚人氣、展現(xiàn)科技創(chuàng)新的地標(biāo)型網(wǎng)紅示范區(qū)形象。

The competition is open to design teams worldwide, looking for creative design schemes that create an instagrammable image for the exhibition hall to attract a large number of visitors as well as display technological innovation, based on a comprehensive understanding of the project's overall positioning and features and a focus on the theme of Snow Tourism.

02 賽事組織機(jī)構(gòu) Organization

主辦方：融創(chuàng)中國華南區(qū)域集團(tuán)有限公司

Organizer: Sunac China (South China Regional Group)

03 項(xiàng)目概況 Project Overview

3.1）項(xiàng)目區(qū)位 Project Location

項(xiàng)目位于深圳市寶安區(qū)福永西片區(qū)。國際會展城二期北側(cè)，海上田園以南，沿江高速以東，匯海路以西。用地范圍內(nèi)規(guī)劃有地鐵 12 號線和地鐵20 號線站點(diǎn)，地鐵 18 號線和國鐵深茂鐵路和深肇客專為遠(yuǎn)期規(guī)劃。

The project is located in the west area of Fuyong, Baoan District, Shenzhen. It's adjacent to International Convention and Exhibition City Phase II and Waterlands Resort on north, south sides, with the Coastal Expressway and Huihai Road on the east and west sides respectively. Metro Line 12 and Metro Line 20 are planned to pass the land area. In addition, Metro Line 18, Shenmao Railway, and Shenzhen-Zhaoqing Railway are planned to pass nearby in the long-term future.

3.2）周邊關(guān)系 Surroundings

立足空港新城“大會展，大文旅”的定位，以構(gòu)建全域文旅產(chǎn)業(yè)鏈的姿態(tài)與周邊板塊協(xié)力發(fā)展，共同推進(jìn)產(chǎn)城一體化。

Based on the "Grand Exhibition and Mass Cultural Tourism" positioning of Shenzhen Aviation City, the project is aimed at establishing industrial chains of the cultural tourism in the area and promoting joint development with its surroundings, so as to enhance the integration of industry and city.

1）為會展中心提供會展配套上下游服務(wù)

2）助力沙井的制造業(yè)升級

3）與海上田園共建，強(qiáng)化大文旅內(nèi)涵

4）協(xié)同海洋新城城市發(fā)展

1) Provide exhibition-related supporting services for the Convention & Exhibition Center;

2) Advance the upgrading of the manufacturing industry in Shajing Subdistrict;

3) Work with Waterlands Resort to enrich tourism activities;

4) Coordinate with the development of Shenzhen New Marine City.

3.3）整體規(guī)劃布局 Master Planning

本項(xiàng)目以冰川主題景觀中軸為核心，兩側(cè)布局四大核心產(chǎn)品——雪世界、冰雪及影視主題酒店、冰雪總部辦公集群、FUNMIX（雪道下方冰雪產(chǎn)品衍生區(qū)和城市活力區(qū)）。打造雪花中庭、飛雪峽谷、冰川舞臺、冰晶廣場、海上藍(lán)湖五大冰雪特色場景，形成獨(dú)特沉浸體驗(yàn)，強(qiáng)化整體冰雪印象。

The project takes the central axis of snow landscapes as the core, with four key spaces including Snow World, Snow & Cinema Hotel, Snow HQ Office Cluster, FUNMIX (snow-related derivative area and urban entertainment area beneath the snow trail) arranged on the two sides. Five distinctive snow scenes including Snowflake Atrium, Snowfall Valley, Glacier Stage, Crystal Plaza and Marine Blue Lagoon are created for offering unique immersive experiences and stunning snow impressions.

04 項(xiàng)目整體定位 Overall Positioning

項(xiàng)目整體目標(biāo)打造以“灣區(qū)極地、世界冰城”為主題的灣區(qū)新客廳、深圳新名片。項(xiàng)目總計容面積約 130 萬平方米，將建成集融創(chuàng)中國大灣區(qū)總部、冰雪文旅綜合體、冰雪主題酒店、冰雪主題室外商街、冰雪主題辦公集群等多功能業(yè)態(tài)綜合體。

The overall goal of Sunac China Greater Bay Area Headquarters & Snow Tourism Complex is to create a new "urban living room" in the Greater Bay Area and a new landmark for Shenzhen, with the theme of "Bay Area Polar Region, World Ice City". With a gross floor area of around 1,300, 000 m2, it is to be built into a mixed-use complex that integrates Sunac China Greater Bay Area Headquarters, Snow Tourism Complex, Snow Hotel, Snow Outdoor Commercial Street, Snow office Cluster, etc.

項(xiàng)目定位為年游客量超千萬級的灣區(qū)新型城市綜合體，以打造區(qū)域經(jīng)濟(jì)發(fā)展新引擎、城市消費(fèi)升級新地標(biāo)為使命，為深圳乃至大灣區(qū)提供更多國際級游樂體驗(yàn)，提升深圳城市品位，促進(jìn)深圳消費(fèi)升級。

It is positioned as a new urban complex in Greater Bay Area that attracts more than tens of thousands of visitors. With the mission of creating a new engine for the regional economic development and a new iconic landmark for urban consumption, it's aimed to provide diversified world-class entertainment experiences for people in Shenzhen and the Greater Bay Area, enhance the image and quality of Shenzhen and upgrade Shenzhen's consumptive power.

05 設(shè)計任務(wù)與要求 Design Tasks & Requirements

1、總室內(nèi)面積控制 3000 ㎡左右（面積指標(biāo)可微調(diào)），示范區(qū)城市展廳基地位于市政綠地景觀中軸線之上，項(xiàng)目主體建筑不可阻擋景觀中軸線，亦不可呈現(xiàn)較大凸出的體塊。

The gross floor area of the Exhibition Hall is about 3000 m2 (which can be slightly adjusted). The site of the Exhibition Hall is located on the central axis of the civic green belt, but the building shall not block the central landscape axis, nor expose relatively large, protruding blocks.

2、展廳總室內(nèi)面積控制 3000 ㎡左右（面積指標(biāo)可微調(diào)），設(shè)計需考慮與場地周邊業(yè)態(tài)的聯(lián)通，以及項(xiàng)目后期轉(zhuǎn)換為商鋪使用的功能需求。

The total interior area of the Exhibition Hall shall be around 3000 m2 (which can be slightly adjusted). The design scheme shall take account of its connection with the surrounding commercial activities, and the requirements of converting the Exhibition Hall into stores in the future.

3、空間需考慮與室外公共景觀相結(jié)合，營造開放包容的項(xiàng)目面貌。

The space shall integrate with outdoor public landscape, to create an open and inclusive image.

設(shè)計關(guān)注點(diǎn) Key Design Points

注重冰雪文旅主題的打造，造型的創(chuàng)新，塑造集聚人氣科技創(chuàng)新的地標(biāo)型網(wǎng)紅示范區(qū)形象。

The design shall focus on the theme of snow cultural tourism and the creation of innovative spatial forms, to create an instagrammable image for the exhibition hall to attract a huge number of visitors and showcase technological innovation.

06 參賽要求 Eligibility

1、本項(xiàng)目投標(biāo)申請人須為境內(nèi)外合法注冊的企業(yè)法人或機(jī)構(gòu)。

2、本項(xiàng)目不接受個人或個人組合的報名。

1. The applicant shall be a registered enterprise or organization around the world;

2. Individuals or teams of individuals are not accepted.

07 競賽規(guī)則 Rules

第一階段：參賽報名及海選

參與設(shè)計團(tuán)隊(duì)根據(jù)競賽條件中所述的要求，提交以下參賽資料：

1、參賽意向書（相關(guān)表格由競賽組織方提供）。

2、公司介紹及過往案例。

3、項(xiàng)目概念設(shè)計方案，方案數(shù)量不限、深度不限。

Stage 1: Application & Preliminary Election

Applicants shall submit the following documents.

1. Application Form (provided by the organizer);

2. Company profile and previous projects;

3. Conceptual design proposal (No limitation to the number of schemes and deepening level)

第二階段：方案設(shè)計

1、通過海選階段產(chǎn)生共5家參賽團(tuán)隊(duì)進(jìn)入本階段。

2、5家入圍參賽團(tuán)隊(duì)提交符合方案設(shè)計階段設(shè)計任務(wù)書要求的參賽文件,每家只允許提交一個方案。

3、競賽組織方對參賽方案進(jìn)行評審。評委會采用記名投票法（逐輪淘汰），評選不排序的前三名進(jìn)入最終評選并提出優(yōu)化意見，同時確定第四、五名的排名順序，第四、五名將獲得入圍獎金5萬元。

4、競賽組織方將視情況要求前三名方案進(jìn)行優(yōu)化，并提出優(yōu)化的意見及建議，優(yōu)化時間不超過7天，競賽組織方將以優(yōu)化后的方案進(jìn)行最終評選。

5、若本輪出現(xiàn)高票第一名，則不再進(jìn)行下一輪評比，競賽冠軍將獲得本項(xiàng)目設(shè)計合同（無落選補(bǔ)償費(fèi)), 其他四家入圍團(tuán)隊(duì)將分別獲得入圍獎金5萬元。

6、入圍的前10名設(shè)計團(tuán)隊(duì)，將全部進(jìn)入融創(chuàng)華南區(qū)區(qū)采庫。

Stage 2: Schematic Design

1. 5 shortlisted applicants will to enter this stage after the preliminary election;

2. The 5 shortlisted applicants shall submit deliverables as required in the Design Brief. Each applicant can submit only one proposal;

3. The organizer shall review the submitted proposals. The jury adopts open vote process (elimination round by round) to select three applicants without a ranking as the finalists and offer optimization advices. Meanwhile, the jury shall determine applicants that rank the 4th and the 5th, each of which will be awarded 50,000 yuan;

4. If necessary, the organizer will request the 3 finalists to optimize design proposals and will offer optimization advices where appropriate. The period for scheme optimization shall be no more than 7 days. The organizer will then conduct final evaluation on the optimized design proposals;

5. If one of the 5 shortlisted gets the majority vote in this stage, it shall be the winner of the design contract and the next evaluation stage will be canceled. The other 4 shortlisted teams each will be awarded 50,000 yuan;

6. Applicants that rank top 10 during preliminary election will be included in Sunac China (South China Regional Group)'s Design Firm Database (Companies listed in the Database will have a high chance to cooperate with Sunac China on future projects.)

第三階段：決賽階段 （若第二階段直接選出最佳方案則此輪不進(jìn)行）

由競賽評審團(tuán)，采用直接票決法，根據(jù)評委的意見，在前三名參賽者中確定第一、二、三名。競賽第一名將獲得本項(xiàng)目設(shè)計合同，第二名、第三名、獲得競賽獎金10萬元。

Stage 3: Final Selection

(If the best proposal is selected at Stage 2, this round shall be cancelled.)

The jury shall adopt direct voting process to select the winner, the runner-up and the second runner-up among the 3 finalists based on jurors’ opinions. The winner will be awarded the design contract. The runner-up and the second runner-up each will be awarded 100,000 yuan.

08 競賽日程安排 Schedule

8.1）報名及海選 Application & Preliminary Election

2月26日 發(fā)布正式賽事公告并開始接受參賽申請

3月19日 設(shè)計單位遞交參賽資料及答疑截止

February 26 Open Call

March 19 Deadline for Submission and Query

8.2）方案設(shè)計 Schematic Design

3月20日 評審確認(rèn)入圍5家設(shè)計單位并公布

3月28日（待定）入圍設(shè)計團(tuán)隊(duì)深化方案截至

March 20 5 Finalists Confirmed and Announced

March 28（tentative） Design Deepening and Optimization

8.3）結(jié)果公布 Result Announcement

3月29日（待定）公布最終冠亞季軍

March 29（tentative） Winner, Runner-up, Second Runner-up Announced

09 相關(guān)資料獲取 Related Documents

本次競賽相關(guān)文件，包括《參賽意向書》、《設(shè)計任務(wù)書》及其他相關(guān)附件?？汕巴票P下載：

鏈接：https://pan.baidu.com/s/1m-ocsB_f1gWYjg8wWvB7Ng

提取碼：o01e

Competition documents including Application Form, Design Brief and other related materials can be downloaded on Baidu NetDisk:

Link: https://pan.baidu.com/s/1m-ocsB_f1gWYjg8wWvB7Ng

Password: o01e

10 參賽作品投遞 Submissions

提交郵箱：awards@framemag.com.cn

郵件主題名：【城市客廳競賽作品提交】+參賽設(shè)計機(jī)構(gòu)名稱

答疑聯(lián)絡(luò)

劉工

郵箱：liuyx5@sunac.com.cn

電話：13417339517

王工

郵箱：wangmeng10@sunac.com.cn

電話：18876147033

咨詢時間：工作日9:30—17:30

Please send submissions to awards@framemag.com.cn, and the subject of the email shall be "Submission for Exhibition Hall Competition + applicant name".

Contact:

LIU: liuyx5@sunac.com.cn

WANG: wangmeng10@sunac.com.cn

Contact Time: 9:30—17:30, Monday – Friday