掃描二維碼，在線投遞作品
大賽簡介
Company profile
Huaxi Biotechnologyis a well-known biotechnology company and bioactive materials company. It focuses on polysaccharides and amino acids that help human health, and is committed to bringing a healthy, beautiful and happy new life experience to humans.
華熙生物是一家知名的生物科技公司和生物活性材料公司，聚焦有助于人類健康的多糖類和氨基酸類物質(zhì)，致力于為人類帶來健康、美麗、快樂的生命新體驗。
The company is a hyaluronic acid industrial chain platform company integrating R & D, production and sales. Microbial fermentation production of hyaluronic acid is in an advantageous position. Relying on two major technology platforms of microbial fermentation and cross-linking, the company has established a full industrial chain business system of bioactive materials from raw materials to medical end products, functional skin care products, and food, serving the global manufacturing of pharmaceuticals, cosmetics, and food. Enterprises, medical institutions and end users.
公司是集研發(fā)、生產(chǎn)和銷售于一體的透明質(zhì)酸全產(chǎn)業(yè)鏈平臺公司，微生物發(fā)酵生產(chǎn)透明質(zhì)酸技術(shù)處于優(yōu)勢地位。公司憑借微生物發(fā)酵和交聯(lián)兩大技術(shù)平臺，建立了生物活性材料從原料到醫(yī)療終端產(chǎn)品、功能性護膚品、食品的全產(chǎn)業(yè)鏈業(yè)務(wù)體系，服務(wù)于全球的醫(yī)藥、化妝品、食品等領(lǐng)域的制造企業(yè)、醫(yī)療機構(gòu)及終端用戶。
For a long time, Huaxi Bio believes that the vitality of the company comes from continuous innovation and continuous profitability. By establishing the core position of the company in the industrial chain, supply chain and value chain, it guarantees the realization of the medium and long-term strategic goals. Through the two core technology platforms of microbial fermentation and cross-linking, relying on the company's scientific and technological capabilities and product strength, it is committed to becoming the industry standard setter and leader; relying on the company's market power, it has become a key link in the control chain of the supply chain. Relying on the company's scientific and technological power, product power, and market power to build corporate competitiveness and become the core hub for optimal resource allocation on the value chain.
一直以來，華熙生物堅信企業(yè)的生命力來源于持續(xù)不斷的創(chuàng)新能力和持續(xù)不斷的盈利能力，通過在產(chǎn)業(yè)鏈、供應(yīng)鏈、價值鏈上確立企業(yè)核心地位，保證中長期戰(zhàn)略目標(biāo)的實現(xiàn)。通過微生物發(fā)酵和交聯(lián)兩大核心技術(shù)平臺，依靠公司的科技力和產(chǎn)品力，致力成為行業(yè)標(biāo)準(zhǔn)的制定者和引領(lǐng)者；依靠公司的市場力，成為在供應(yīng)鏈上構(gòu)建控制中間環(huán)節(jié)的關(guān)鍵紐帶；依靠公司的科技力、產(chǎn)品力、市場力打造企業(yè)競爭力，成為價值鏈上資源優(yōu)化配置的核心樞紐。
Technology and innovation are the guarantee for the healthy development of Huaxi Biological, as well as the new momentum for the company's rapid development. In the past 20 years, Huaxi Biological has insisted on building its brand power with scientific and technological strength, and actively strengthened its technological innovation strength. On November 6, 2019, Huaxi Biological successfully landed in the science and technology creation edition, and opened a new chapter in innovation and development!
科技與創(chuàng)新是華熙生物健康發(fā)展的保障，也是公司快速發(fā)展的新動能。20年來，華熙生物堅持以科技力打造品牌力，積極強化品牌科技創(chuàng)新實力。2019年11月6日，華熙生物成功登陸科創(chuàng)版，開啟創(chuàng)新發(fā)展新篇章！
In the future, Huaxi Biological will continue to build corporate competitiveness with technology, product and market power as its core, and use core biotechnology to develop better bioactive material and its related end products to make it more suitable for humans. The healthy and beautiful life of China has played a greater role in making good products that make Chinese confident and become a good company that the world respects.
未來，華熙生物將持續(xù)不斷打造以科技力、產(chǎn)品力、市場力為核心的企業(yè)競爭力，利用核心生物技術(shù)，研制開發(fā)出更優(yōu)質(zhì)的生物活性物質(zhì)原料及其相關(guān)終端產(chǎn)品，使其對人的生命健康美麗發(fā)揮更大功效，做出讓中國人自信的好產(chǎn)品，成為讓世界尊敬的好企業(yè)。
專項命題
Special proposition one
Proposition unit: Huaxi Biotechnology limited liability company
Product name: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid 30 sticks
命題單位：華熙生物科技股份有限公司
產(chǎn)品名稱：潤百顏水光盈透保濕次拋原液30支
Brand Tonality: Biotechnology Skin Care
品牌調(diào)性：生物科技護膚
Brand introduction: Runbaiyan series of skin care products, relying on Huaxi Bio's research strength of more than 20 years of hyaluronic acid, based on hyaluronic acid, using HA + biological skin rejuvenation technology, so that the active ingredients and hyaluronic acid synergistic effect, according to different skin problems, hierarchical care, Committed to providing accurate skin solutions for every beauty. The product pays attention to reliable and efficient characteristics. With fragrance-free, pigment-free and preservative-free products, it has been recognized and loved by many dermatologists.
品牌介紹：潤百顏系列護膚品，依托華熙生物專注玻尿酸20余年的科研實力，以玻尿酸為基調(diào)，采用HA+生物活膚技術(shù)，讓活性成分與玻尿酸協(xié)同作用，針對不同肌膚問題，分級呵護，致力于為每位美者提供精準(zhǔn)肌膚解決方案。產(chǎn)品注重可靠、高效的特性，以無香精、無色素、無防腐劑的產(chǎn)品，獲得眾多皮膚醫(yī)學(xué)專家的認(rèn)可與喜愛。
Product introduction: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is a popular new product of Runbaiyan brand, also known as water light bullet essence, using B · F · S aseptic filling technology, 0 additions, 0 anti-corrosion, fresh strength. The ratio of three core ingredients, gold, solves the three major skin problems of dryness, roughness, and dullness. Extravagantly adds Huaxi's patented ingredient Nano HA (also called miniHA), and adds licorice to the synergy effect of whitening gold Bright and moist; Add resurrection grass extract, synergistically lock water, achieve water hydration and lock water micro-circulation, moisturizing and hydrating, smooth and delicate, bright and uniform.
產(chǎn)品介紹：潤百顏水光盈透保濕次拋原液為潤百顏品牌人氣新品，又稱為“水光彈精華”，采用B·F·S無菌灌裝技術(shù)，0添加、0防腐、鮮活實力。三種核心成分黃金配比，解決干燥、粗糙、黯黃三大肌膚問題，奢量添加華熙生物專利成分納諾HA（又叫miniHA），添加光甘草定這一“美白黃金”協(xié)同功效，亮澤潤透；添加復(fù)活草提取物，協(xié)同鎖水，達到“補水鎖水“微循環(huán) ，保濕補水、光滑細嫩、煥采勻亮。
Product selling point: water! bright! through! Like the effect of water light needle!
產(chǎn)品賣點：水！亮！透！如同水光針的效果！
Purchase method: Uniform Youzan purchase (internal exclusive price)
購買方式：統(tǒng)一有贊小程序購買（內(nèi)部專屬價）
30 sets of water-transmitting and moisturizing secondary throwing stock solution, scan code to buy 239.6 yuan
水光盈透保濕次拋原液30支，掃碼購買239.6元
傳播\營銷目的
Communication \ Marketing Purpose:
1. Strengthen the brand image of Runbaiyan Biotechnology skin care positioning, and establish a popular new product-the water-light translucent moisturizing secondary polishing liquid-the professional image of the domestic gold-water treatment standard.
2. Carry forward the spirit of supporting domestic products, and let the whole world come together to experience the progress of China's science and technology.
3. Extending from product benefits to emotional benefits, arousing consumer resonance and improving brand favorability.
傳播\營銷目的：
1.強化潤百顏生物科技護膚定位的品牌形象，樹立人氣新品-水光盈透保濕次拋原液——國內(nèi)水光治療的金標(biāo)準(zhǔn)的專業(yè)形象。
2.弘揚支持國貨精神，讓全世界都一起來感受中國科技的進步，不僅高顏值而且高品質(zhì)，打造國人心目中的“國貨之光”。
3.從產(chǎn)品利益延伸到情感利益，引發(fā)消費者共鳴，提升品牌好感度。
建議列入事項
Suggested inclusion
1. The work requires originality, encourages innovation, and rejects vulgarity.
2. The work must reflect the Runbaiyan brand logo, combined with the Runbaiyan brand / product attributes, and conform to the post-90 / 95/00 aesthetics.
3. The product picture should be reflected in the work, and product features should be added according to the content of the work.
建議列入事項
1.作品要求原創(chuàng)、鼓勵創(chuàng)新、拒絕低俗。
2.作品必須體現(xiàn)潤百顏品牌logo，結(jié)合潤百顏品牌/產(chǎn)品屬性創(chuàng)作，符合90/95/00后審美。
3.作品中需體現(xiàn)產(chǎn)品畫面，根據(jù)作品內(nèi)容添加產(chǎn)品特寫。
命題要求闡述
The proposition requires that:
Around the theme: 'The brilliance of national products ' (can diverge thinking, but need to be centered around the water light bullet essence can also be combined with the three core ingredients to create)
命題要求闡述：
圍繞主題： '國貨之光潤百顏'（可發(fā)散思維，但需圍繞“水光彈精華”也可結(jié)合三大核心成分進行創(chuàng)作）
命題類別
1. Proposition category: [Fashion Micro Video]
1、命題類別：【時尚微視頻】
Creation in China is already a topic of worldwide concern. Whether it is an unforgettable old Chinese product or a rising new Chinese product, they are gradually moving towards the center of the world, letting the whole world experience the power of Chinese technology and skin care.
(The video format requires vertical format shooting, and the work time must be no less than 60s)
“中國創(chuàng)造”已經(jīng)是世界關(guān)注的話題。不論是難忘的國貨老字號還是正在興起的國貨新秀，都在逐漸走向世界中心，讓全世界都一起來感受中國科技護膚的力量。
（視頻格式要求豎版形式拍攝，作品時間要求必須不少于60s）
Reference direction 1: Creative short video
In the form of sitcoms or brain holes, the creative expression of brand or product characteristics. The format can be live shooting, hand-painting, animation, mixed material cutting, etc. It can be targeted at the young vibrato communication platform and creatively create exclusive communication content, which can quickly attract attention in a short period of time and enhance users' impression of the product And favorability.
參考方向1：創(chuàng)意短視頻
情景短劇或腦洞短劇等形式，創(chuàng)意化表現(xiàn)出品牌或產(chǎn)品的特性。形式可以是真人實拍、手繪、動畫、素材混剪等不限，可針對抖音年輕化傳播平臺，創(chuàng)意制作專屬傳播內(nèi)容，能在較短的時長內(nèi)快速引發(fā)關(guān)注，增強用戶對產(chǎn)品的印象和好感度。
Reference Direction 2: Product Efficacy
For Runbaiyan Water Bright Translucent Moisturizing Sub-Polish Water! bright! through! Efficacy selling points, clearly expressing contemporary women's aspirations for skin, launching interesting and creative videos, and creating video videos based on current social hot topics, thereby improving product awareness and memory points.
參考方向2：產(chǎn)品功效篇
針對潤百顏水光盈透保濕次拋原液的水！亮！透！功效賣點，明確表達當(dāng)代女性對肌膚的訴求，開展有趣、創(chuàng)意視頻，結(jié)合當(dāng)下社會熱度話題進行視頻創(chuàng)作，從而提升產(chǎn)品的認(rèn)知度和記憶點。
2. Proposition category: [Fashion Photography]
2、命題類別：【時尚攝影類】
The creation of Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is designed to be vivid and easy to spread, and can be widely used in various media platforms.
針對潤百顏水光盈透保濕次拋原液產(chǎn)品來進行創(chuàng)作，希望生動易傳播，能夠被廣泛運用于各種媒體平臺。
Reference Direction 1: Brand Art Visual Photo
Around the pure people / landscapes / objects, shoot artistic artistic pictures that can express the beauty of the face.
參考方向1：品牌藝術(shù)視覺照
圍繞著純凈的“人/景/物”，拍攝出能夠表現(xiàn)潤百顏的藝術(shù)意境照。
Reference direction 2: Product scene posing
Combining brand tonal shooting to create creative and good-looking products.
參考方向2：產(chǎn)品場景擺拍照
結(jié)合品牌調(diào)性拍攝創(chuàng)作出有創(chuàng)意、觀感好的產(chǎn)品擺拍照。
Reference direction 3: Emotional communication poster
Starting from the brand concept, it has insight into women and daily life scenarios, and creates a series of communication posters for communicating with female users.
參考方向3：情感溝通海報
從品牌理念出發(fā)，洞察女性和日常生活場景，創(chuàng)作一系列用于和女性用戶溝通的溝通海報。
3. Proposition category: [Fashion pattern category]
3、命題類別：【時尚圖案類】
It is in line with the theme of brand tone and proposition, which is convenient for online communication and can arouse social attention and discussion. The form can be unlimited, such as graphic design and hand-painted painting. It must have a storyline, perspective, and diffusion.
Reference direction: Graphic design
Starting from the brand concept, insight into women and daily life scenes, expressing Runbaiyan's support for women's emotions, reflecting the power of women, reflecting the young people's pursuit of beauty, and conceiving fashion patterns with storylines, perspectives and diffusion.
符合品牌調(diào)性、命題主題，便于網(wǎng)絡(luò)傳播，能夠引發(fā)社會關(guān)注和討論。形式可以是平面設(shè)計、手工繪畫等不限，一定要有故事情節(jié)、有觀點、有擴散力。
參考方向：平面設(shè)計
從品牌理念出發(fā)，洞察女性和日常生活場景，表達出潤百顏對女性情感的支持，體現(xiàn)女性力量，體現(xiàn)年輕人對美的追求，構(gòu)思出有故事情節(jié)、有觀點、有擴散力的時尚圖案。
Brand logo:
品牌logo：
參賽要求
1. The overall style of the entries is stylish and modern, with strong innovation, artistry, and fashion. It must not involve political, pornographic, violent, discriminatory content, and must not violate the provisions of the laws and regulations of the People's Republic of China.
2. All entries are suggested to be works after July 1, 2019, and must be original. Participants shall bear the legal consequences due to plagiarism and plagiarism of other people ’s intellectual property rights or copyright disputes. The work must not be submitted for multiple submissions. The organizing committee has the rights to print, publish, publicize and use the pictures of the entries.
3. Contestants should pay attention to the news of the progress of the competition issued by the competition official, and keep the mobile phone unblocked, so that the staff can communicate and communicate the competition information.
1.參賽作品整體風(fēng)格時尚現(xiàn)代，具有較強的創(chuàng)新性、藝術(shù)性、時尚性，不能涉及政治、色情、暴力、歧視性內(nèi)容，不得違反中華人民共和國法律法規(guī)的各項條款。
2.所有參賽作品建議為2019年7月1日之后作品，必須為原創(chuàng)，因抄襲和剽竊他人作品發(fā)生知識產(chǎn)權(quán)或版權(quán)糾紛等由參賽者承擔(dān)法律后果。作品不得一稿多投，組委會對參賽作品圖片擁有印刷、出版、宣傳使用等權(quán)利。
3.參賽選手請及時關(guān)注大賽官方所發(fā)出的比賽進程消息，并保持手機暢通，以便工作人員對參賽信息的傳達和溝通。
參賽要求
1. The overall style of the entries is stylish and modern, with strong innovation, artistry, and fashion. It must not involve political, pornographic, violent, discriminatory content, and must not violate the provisions of the laws and regulations of the People's Republic of China.
2. All entries are suggested to be works after July 1, 2019, and must be original. Participants shall bear the legal consequences due to plagiarism and plagiarism of other people ’s intellectual property rights or copyright disputes. The work must not be submitted for multiple submissions. The organizing committee has the rights to print, publish, publicize and use the pictures of the entries.
3. Contestants should pay attention to the news of the progress of the competition issued by the competition official, and keep the mobile phone unblocked, so that the staff can communicate and communicate the competition information.
1.參賽作品整體風(fēng)格時尚現(xiàn)代，具有較強的創(chuàng)新性、藝術(shù)性、時尚性，不能涉及政治、色情、暴力、歧視性內(nèi)容，不得違反中華人民共和國法律法規(guī)的各項條款。
2.所有參賽作品建議為2019年7月1日之后作品，必須為原創(chuàng)，因抄襲和剽竊他人作品發(fā)生知識產(chǎn)權(quán)或版權(quán)糾紛等由參賽者承擔(dān)法律后果。作品不得一稿多投，組委會對參賽作品圖片擁有印刷、出版、宣傳使用等權(quán)利。
3.參賽選手請及時關(guān)注大賽官方所發(fā)出的比賽進程消息，并保持手機暢通，以便工作人員對參賽信息的傳達和溝通。
大賽流程
CompetitionProcess
1.Event release, manuscript collection, campus promotion, student creation, teacher guidance: November 10th, 2020-April 10th, 2021
2.Contest preliminary evaluation, online voting: In the mid of April, 2021
3.Final evaluation: In late of May 10th, 2020
4.Mailing of winning works (the date of delivery shall prevail): before May 10th, 2020
5.Gala: Late May, 2021 (Such as changing from offline to online due to force majeure)
1、2020.11.10-2021.4.10 賽事發(fā)布、稿件征集、校園推廣、學(xué)生創(chuàng)作、教師指導(dǎo)
2、2021.4中旬 大賽初評、網(wǎng)絡(luò)投票
3、2021.5上旬 大賽終評
4、2021.5.10前 獲獎作品郵寄（寄件日期為準(zhǔn)）
5、2021.5月下旬 盛典晚會（如因不可抗因素由線下改為線上）
獎項設(shè)置
1. Hua Xi Biology Special Proposition Design Award 3 (39800 Study Abroad)
(1 person for fashion micro video class, 1 person for fashion photography class, 1 person for fashion pattern class)
1.“華熙生物”專項命題設(shè)計大獎3人 （39800海外游學(xué)）
（時尚微視頻類1人、時尚攝影類1人、時尚圖案類1人）
2. Awards for each event category:
(1) Fashion photography:
Runbaiyan Best Visual Effects Award (1 person, bonus: 8000 yuan)
Runbaiyan Best Fashion Creative Award (1 person, bonus: 8000 yuan)
Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)
2.各賽事類別獎項設(shè)置：
（1）時尚攝影類：
潤百顏最佳視覺效果獎（1人、獎金：8000元）
潤百顏最佳時尚創(chuàng)意獎（1人、獎金：8000元）
潤百顏最具商業(yè)價值獎（1人、獎金：8000元）
(2) Fashion patterns:
Runbaiyan Best Brand Design Award (1 person, bonus: 8000 yuan)
Runbaiyan Best Fashion Creative Award (1 person, bonus: 8000 yuan)
Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)
（2）時尚圖案類：
潤百顏最佳品牌設(shè)計獎（1人、獎金：8000元）
潤百顏最佳時尚創(chuàng)意獎（1人、獎金：8000元）
潤百顏最具商業(yè)價值獎（1人、獎金：8000元）
(3) Fashion micro video category:
Runbaiyan Best Internet Popularity Award (1 person, bonus: 8000 yuan)
Runbaiyan Best Video Creative Award (1 person, prize: 8000 yuan)
Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)
（3）時尚微視頻類：
潤百顏最佳網(wǎng)絡(luò)人氣獎（1人、獎金：8000元）
潤百顏最佳視頻創(chuàng)意獎（1人、獎金：8000元）
潤百顏最具商業(yè)價值獎（1人、獎金：8000元）
以上所有獎項皆有獲獎證書，具體獎項設(shè)計和獲獎名額，會根據(jù)各類參賽類型人數(shù)適時調(diào)整。
聯(lián)系方式
Registration and Contact Information
Participants will submit high-resolution photos and micro-video links of the entries on the competition's official website for online registration of works, fill in relevant information as required, and wait for background approval after submission. The submission period is from November 10, 2020 to April 10, 2021.
參賽選手將參賽作品高清照片、微視頻鏈接在大賽官網(wǎng)進行作品線上報名，并按要求填寫相關(guān)信息，提交后等待后臺審核通過。投稿時間為2020年11月10日-2021年4月10日。
From April 10-April 30, 2021, the first and final evaluation stages will be based on the combination of Internet voting + expert review.
2021年4月10日——4月30日，為初評與終評階段，將按“網(wǎng)絡(luò)投票+專家評審”相結(jié)合的形式評出獲獎的作品。
Competition official website: http://sssd2020.cfw.cn
大賽官網(wǎng)：http://sssd2020.cfw.cn
Contacts: Teacher Lan (0316-3380072), Teacher Zhang (0316-3092020)
聯(lián)系人：蘭老師（0316-3380072）、張老師（0316-3092020）
Official website question consultation hotline: 0579-89173025
官網(wǎng)問題咨詢熱線：0579-89173025
掃描二維碼，在線投遞作品
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